Privacy Policy

Effective Date: [03/29/2025]

At GoldFields, we are dedicated to protecting your privacy and maintaining the security of any personal information that we collect from you. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, use our services, or make purchases from us. By accessing or using our website or services, you agree to the terms outlined in this policy.

If you have any questions or concerns about our privacy practices, please feel free to contact us using the information provided at the end of this policy.

1. Information We Collect

We collect different types of information depending on how you interact with our website and services.

Personal Identification Information

When you place an order, contact us for support, or sign up for newsletters, we may collect the following personal information:

Name: First and last name.
Email Address: To communicate with you about your order, updates, and marketing materials (if you consent).
Phone Number: For customer support and delivery coordination.
Mailing and Shipping Address: To fulfill your orders and deliver products to your location.
Payment Information: Credit/debit card details, PayPal, or other payment methods (securely processed via trusted third-party providers).
Order History: Details of products and services you have purchased from us.
Horse-Related Information: Such as breed, age, diet, health conditions, and any relevant details to help us provide personalized recommendations.

Non-Personal Identification Information

In addition to personal information, we may collect data that does not directly identify you, but helps us analyze how users interact with our site:

Device Information: Type of device, browser, operating system, and unique device identifiers.
IP Address: Used to analyze trends, troubleshoot website issues, and gather demographic information.
Cookies: Small files stored on your device to enhance your experience and remember your preferences (see Section 4).
Location Data: This could include your city, region, or country, if applicable (depending on your device settings).

2. How We Use Your Information

We use the information we collect to provide, improve, and personalize your experience with us. This may include the following uses:

To Process Orders and Deliver Products

We use your personal and payment information to process transactions, fulfill orders, and deliver the products to the shipping address you provide.

To Provide Customer Support

Your contact information and order details may be used to respond to your inquiries, troubleshoot issues, and provide post-purchase support.

To Communicate with You

With your consent, we may send promotional materials, newsletters, and updates on new products or services. You can opt-out of marketing communications at any time by following the unsubscribe instructions in our emails or by contacting us directly.

To Improve Our Website and Services

We analyze non-personal data (such as website usage, browsing behavior, and device information) to improve our website functionality, optimize user experience, and develop new services based on your needs and preferences.

For Marketing and Personalization

We may use your data to tailor product recommendations, display personalized content, and serve relevant advertisements based on your browsing behavior and preferences.

For Legal and Regulatory Compliance

We may use your information to comply with legal obligations, resolve disputes, enforce our agreements, and prevent illegal activities.

3. Sharing Your Information

We respect your privacy and do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following situations:

Service Providers

We may share your personal data with trusted third-party service providers who perform services on our behalf, such as:

Payment processors (e.g., PayPal, Stripe)
Shipping and logistics companies (e.g., FedEx, UPS)
Web hosting, analytics, and marketing tools providers

These third parties are obligated to protect your information and may only use it for the purposes of fulfilling their services.

Business Transactions

If GoldFields undergoes a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. You will be notified of any such change via email or prominent notice on our website.

Legal Requirements

We may disclose your personal information to comply with applicable laws, regulations, legal processes, or governmental requests. This may also include responding to subpoenas, protecting our rights and property, and ensuring the safety of our users.

Aggregated Data

We may share non-personally identifiable information with third parties for analytical, statistical, or marketing purposes, but this data will not include any personally identifiable information.

4. Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., web beacons, pixels) to enhance your user experience and personalize your interactions with our website. Cookies are small text files that are stored on your device when you visit a website.

Types of Cookies We Use

Essential Cookies: These cookies are necessary for the functioning of our website (e.g., remembering your shopping cart or login credentials).
Performance Cookies: These cookies help us analyze how visitors use our website and track page visits, which helps us improve functionality.
Functional Cookies: These cookies remember your preferences (e.g., language settings) to provide a more personalized experience.
Advertising and Targeting Cookies: We may use these cookies to display personalized ads or to track browsing behavior for marketing purposes.

Managing Cookies

Most browsers allow you to manage cookie settings. You can choose to accept or decline cookies by adjusting your browser settings. However, please note that disabling certain cookies may affect your ability to use certain features of our website.

5. Data Security

We take the security of your personal data seriously. We employ a range of security measures, including encryption and secure payment processing, to protect your information from unauthorized access, alteration, or destruction.

Encryption: Sensitive data (such as payment details) is transmitted using secure protocols (SSL/TLS).
Access Control: We restrict access to your personal data to employees or contractors who need it for business purposes.
Regular Audits: We perform regular security audits and vulnerability assessments to identify and mitigate any potential risks.

However, please be aware that no method of transmitting data over the internet is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

6. Your Data Protection Rights

You have the following rights regarding your personal data, depending on your jurisdiction:

Right to Access: You can request access to the personal data we hold about you.
Right to Rectification: If your personal data is incorrect or incomplete, you can request it be updated.
Right to Erasure: You can request the deletion of your personal data, subject to legal obligations.
Right to Restrict Processing: You can request the restriction of processing of your personal data under certain circumstances.
Right to Data Portability: You can request a copy of your personal data in a structured, commonly used format.
Right to Object: You can object to the processing of your personal data in certain cases, such as for direct marketing purposes.

To exercise any of these rights, please contact us at [Your Email Address] or via our contact details below.

7. Children’s Privacy

Our website is not intended for use by children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as soon as possible.

8. Third-Party Links

Our website may contain links to third-party websites or services that are not operated or controlled by us. This Privacy Policy applies only to our website, and we are not responsible for the privacy practices of third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

9. International Data Transfers

If you are located outside of the United States, please note that your personal data may be transferred to and stored in a country that does not have the same data protection laws as your country. By using our services, you consent to the transfer, processing, and storage of your data in the United States or other jurisdictions.

10. Updates to This Privacy Policy

We reserve the right to update or amend this Privacy Policy from time to time. Any changes will be reflected in the updated policy, with the “Effective Date” shown at the top of this page. We encourage you to review this page periodically to stay informed about how we are protecting your data.

11. Contact Us

If you have any questions or concerns regarding this Privacy Policy or wish to exercise your data protection rights, please contact us:

Email: [Your Email Address]
Phone: [Your Phone Number]
Mailing Address: [Your Business Address]

Thank you for trusting GoldFields with your personal information. We are committed to keeping your data secure while providing the best equine nutrition solutions.